ShopDev, a software program that is dramatically changing the way fulfillment and point-of-purchase (POS) platforms are managed, is the focus of a featured case study on Microsoft’s website.  The ShopDev program was developed by FulfillNet, working with its technology partner Skyline Technologies.  Based on Microsoft’s Silverlight browser plug-in, the ShopDev Fixture & Merchandising Management module [...]

Thanks to everyone who attended the Deliver Your Brand Power seminar!  Below are links to the various presentation files and resources, from the seminar.  Feel free to use them to help Build Your Brand Power!
Jim Bott & David Townley’s Deliver Your Brand Power presentation
Dana VanDen Heuvel’s Social Media presentation
Additional resources at Dana’s website: Marketing Savant

On May 13th from 1pm to 4pm, FulfillNet will be holding a FREE seminar, covering the following topics:

How to integrate social media into your direct mail campaigns
The coming trends in social media and how to make Twitter, Facebook, and Linked-in work for you
Better ways in which to deliver your marketing support materials
How to increase your [...]

THE BUSINESS NEWS
Serving Brown, Calumet, Door, Kewaunee, Manitowoc, Marinette, Oconto, Outagamie, Shawano & Winnebago counties
August 4, 2008 Vol. 6, No. 7  $1.00
Reprinted with permission of The Business News
Perhaps you haven’t heard about Silverlight yet. You will if you plan to watch the Olympics online this summer. But Silverlight is about far more than Web video. [...]

For years, direct mail has been known as a very reliable tool in any marketing campaign toolbox.  The benefits have been touted numerously:

Ability to reach new potential customers
Highly targeted
Cultivate customer loyalty
Easily measured ROI

But other “hidden” strengths of direct mail need to be looked at as well.  Savvy marketers know that multiple touches are needed to [...]

The United States Postal Service (USPS) is changing their tabbing regulations for booklet mailers. The details of this change are outlined below. Download pdf of USPS mailing regulation changes.
Background
The USPS currently defines a booklet as:

Multiple sheets permanently fastened with stitching or gluing
Always required tabbing
Sized 6.125″ x 11.5″ or smaller
3 oz maximum weight
0.25″ maximum [...]

Join our FulfillNet experts Jim Bott and David Townley and our guest speaker, Scott Petinga from Akquracy to learn why you should send direct mail and how new postal regulations could impact you! Wednesday, May 6th from 2:00-4:00 pm at the Bemis Center at St. Norbert College.
“We helped save a client over $5,900 on three [...]

Pictured: Tom Burgess, Allen Sirkin & Kate Burgess.
by David Moin
From WWD Issue 04/06/2009
NEW YORK — Although the mood in retail and fashion is dour, a sense of hope and a willingness to help prevailed at last Wednesday’s UJA-Federation of New York fashion division luncheon at The Plaza.
The event, which drew 500 guests and raised [...]